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Fast Food Brands’ Ad Campaigns Adapt to Gen Z’s Appetite for Relatable Marketing

With Wendy's as the champion of the movement, many fast-food companies are taking to social media to launch ad campaigns that are more relatable to Gen Z.…

September 16, 2023

In an article about Pixar movies, the main character from the upcoming movie "Elio" glows as he floats through a sea of darkness.

‘Elemental’: Is Pixar’s Original Storytelling Slowly Killing Its Brand?

Ava Coates, Emory University

Pixar's latest film is a great example of how franchises are killing original movies in cinema. What can we do to fight back?…

August 30, 2023

Brand Twitter and Its Million-Making Self-Mockery

Connor Lindsay, Queens University of Charlotte

Today, self-deprecation is just another route to business success.…

August 17, 2023

‘Victoria’s Secret: Angels and Demons’ Unpacks How the Brand Lost Its Wings

Maria Merlo, Eastern Michigan University

As Victoria’s Secret launches its first inclusive campaign, this new Hulu docuseries airs out the brand’s dirty laundry.…

July 26, 2022

Illustration of mini brands in a pair of hands

The Zuru Mini Brand Craze Offers Fun-Sized Surprises

Joy Young, Chapman University

They are essentially miniature versions of products you can buy at the supermarket. So why are they so popular?…

February 7, 2022

The Friendly Allure of Brand Marketing Is Painfully Intentional

Beth Nipper, University of Iowa

To grab the attention of would-be customers, companies often try to give off the air of casual relatability — a pose that, in reality, has been carefully constructed.…

September 22, 2021

An illustration of pieces from designer brands.

9 Pieces From Designer Brands That Are Worth Investing In

Alice Han, Pepperdine University

Are you interested in expanding your closet with timeless, beautiful pieces but aren't sure where to spend your money? Here are nine that are sure to appreciate in value.…

August 25, 2021

Paramount+ Replaces CBS All Access: The Rebranding of the Boomer Streaming Service

Savannah McCracken, University of Arizona

This transformation is giving the platform a chance to reach wider audiences and compete with its most successful competitors.…

July 22, 2021

YouTube Channel TheLineUp Features a Small Girl, With a Big Brand

Karen Lu, Yale University

For lovers of creative video editing, fashion runway shows, Vogue editorials, Gucci films, thrifting and DIY and clothes styling, look no further for your next inspiration.…

May 25, 2021

An illustration of the creators of Kikay! for an article featuring an interview with the jewelry shop founders. (Illustration by Lexey Gonzalez, Wichita State University)

Meet Two College Students Running the Jewelry Brand Known as Kikay!

Emma Watts, University of Arizona

Looking to support small businesses? Bella and Quinn are here to help you find beautiful, eccentric earrings essential for your upcoming summer styles.…

May 6, 2021

20 Best Ethical and Sustainable Clothing Brands To Know Right Now

Gary Dek

Look good while helping out the planet.…

January 13, 2021

‘Wear Their Names’ Illustrates How Brands Commodify Black Lives Matter

Mitchell Tanaka, Chapman University

Recent uproar against the controversial jewelry line reveals a world of merchandise that misrepresents the movement.…

October 2, 2020

Image of woman of different body types posing in clothing

Nowadays, Body Inclusivity Sells, and Brands Will Ignore It at Their Peril

Imani Benberry, Columbia University

Ads and social media posts show that women's fashion is turning away from fatphobia and body stigma.…

September 8, 2020

Image of a person's torso, holding a yellow flower in front of their white shirt, in article about sustainable fashion

5 Sustainable Fashion Brands That Are Affordable for College Students

Madelyn Haasken, Bemidji State University

Sustainable fashion that's budget-friendly can be hard to find, but these brands offer eco-friendly clothing, swimwear and jewelry at a reasonable price.…

August 28, 2020

Illustration of the use of black-owned makeup brands.

Racism in the Makeup Industry Reveals the Importance of Black-Owned Makeup Brands

Imani Benberry, Columbia University

When white-owned makeup brands exclude people with darker skin tones, these companies are here to step up.…

August 17, 2020

In an article about LGBTQ+ owned brands, a woman in a white shirt with rainbow stripes

LGBTQ+ Owned Brands To Support During Pride Month and All Year Long

Katherine Brand, University of Michigan

From underwear to makeup to clothing to candles, these five companies offer year-round shopping opportunities that support the queer community.…

June 30, 2020

Illustration by Veronica Chen in article about LGBTQ+ brands

5 LGBTQ+ Brands To Check Out and Support This Pride Month

Madelyn Haasken, Bemidji State University

From breaking down barriers in the jewelry industry to crafting candles named after famous pop culture witches, these LGBTQ+ brands are worth buying from.…

June 25, 2020