Some people use their Instagram accounts to share vacation pictures and selfies, but some use the social media platform as a storefront. Enamel pins are one of the hottest accessories because they allow you to express the many branches of your personality at an affordable price.

The following nine Instagram shops design and sell enamel pins in a variety of styles, so everybody’s personality has a chance to shine through.

1. Nutmeg and Arlo

The first designer on the list goes by her initial, Elle, and has been running Nutmeg and Arlo by herself full time since 2017 from her home in North Yorkshire, England.

Elle creates cute and quirky enamel pins based on a number of themes, including but not limited to “Harry Potter,” “The Office,” animals, nature and even positive reminders such as “You’re stronger than you think.” Elle also designs stickers and greeting cards. Her products are minimalist but adorable all the same.

While Elle puts a lot of love into each and every pin she designs, one pin in particular carries considerably more significance. In a heartbreaking blog post, Elle details her mother’s battle with breast cancer. In memoriam, Elle created a booby pin of which 100 percent of the proceeds are donated to Macmillan Cancer Support.

Nutmeg and Arlo has over 40,000 followers on Instagram and has made over 10,000 sales on Etsy since joining in 2016.

2. Lace & Whimsy

Enamel pins are just the tip of the iceberg for this Delaware-based designer. In 2014, Kathy D. Clark managed to transform her personal style blog into a proper online shop called Lace & Whimsy.

Clark’s illustrations are simple yet whimsical, hence the name of the brand. Her pins feature pastel cups of tea, starry clouds and crystal balls all adorned with gold trim.

The rest of her stickers and stationary combines mythological and celestial for an equally fanciful collection of products.

Lace & Whimsy has 6,000 followers on Instagram and has reported 479 sales on Etsy since opening in 2015.

3. The Pickety Witch

Rachel, the illustrator and proprietor of The Pickety Witch, likes to “design pins for all you witches out there.”

The North Carolinian sorceress creates enamel pins that are inspired by magic, nature and the occult. Rabbits, birds and precious fawns taking naps are crafted with ornate detail.

Whether you are a good witch or a wicked witch, these pins will have you looking stylish as you ride away on your silver broomstick.

The Pickety Witch has 9,000 followers on Instagram and has amassed over 1,000 sales on Etsy since 2015.

4. NorthernSpells

Trine Sejrup is the Norwegian designer and owner of the lovely NorthernSpells pin shop.

Sejrup’s enamel pins are as darling as they are creative, seeing as she found a way to make even moths look adorable. There are some intricate details in her candy-coated illustrations, and some of them star famous anime characters such as No Face from “Spirited Away,” Jiji from “Kiki’s Delivery Service” and more.

NorthernSpells has over 45,000 followers on Instagram and has made over 7,000 sales on Etsy since 2016.

5. Little Violet & Co.

Little Violet & Co. has been designer Charlotte’s way of expressing her love for Disney since she established her business in 2017.

If you are a fan of classics such as “Toy Story,” “The Little Mermaid” and “Moana,” then this cute shop is for you. Imaginative and endearing, these enamel pins perfectly capture what Disney is all about.

Little Violet & Co. has 4,000 followers on Instagram and has made 366 sales on Etsy since joining in 2018.

6. Gaypin’ Guys

Jeff, Stevie and Dustin, the three sassy artists behind Gaypin’ Guys know that “It’s always been important for LGBTQ+ people to be visible, and pins give us an easy way to say ‘I’m here. I’m queer. Fuck off if you can’t handle it.’”

Given that their products feature nothing but rainbows, phallic shapes and drag queen references, I would agree that these enamel pins offer a loud-and-proud method of self-expression.

Make your fashion statement fabulous by purchasing one of the many quality and creative pins.

Gaypin’ Guys has 11,000 followers on Instagram and their products can be found in 24 locations across North America.


Seattle-based Samantha Leung has been sharing her passion for plants since launching HEMLEVA in 2013.

Even litterbugs will want to start growing a garden once they see these delicate enamel pins.

Sprigs of mint and basil leaves make for the greenest of aesthetics in more ways than one. If your taste runs more toward the real thing, Leung also offers Air Plants — little low-maintenance companions — and wall sconces in which to display them.

HEMLEVA has over 60,000 followers on Instagram and has amassed over 5,000 sales on Etsy since 2013.

8. Fin Pin Shop

If HEMLEVA is for the landlubbers, then Fin Pin Shop is for the sea dogs. Jaclyn and Yasmin are two biologists in Florida who use their knowledge of marine life to design the most so-fish-ticated enamel pins.

Blue is practically a required color in the oceanic designs and feature creatures, such as sharks, manatees and the happiest little penguins.

The women also enforce an environmental lifestyle by selling reusable metal straws to try to keep plastic out of the water, and some of the profits of certain products donate to research and ocean conservation.

Fin Pin Shop has 4,000 followers on Instagram and has reported over 1,000 sales on Etsy since opening in 2017.


Founded in 2014, PINTRILL believes that there is a pin out there for everyone, and it’s with them that you will most likely find it.

PINTRILL creates enamel pins that celebrate pop culture, from hip hop to pride and from memes to slang. No matter what your pop culture preferences are, there exists a fun and colorful pin of it.

The Brooklyn-based company has over 100,000 followers on Instagram and its products can be found in multiple locations around the world.

Embrace every bit of yourself with a pin from every shop that you see fit.

Writer Profile

Caitlyn Conville

Bergen Community College

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