Trends

In this article -- about how sites like TikTok are enabling new ways of preserving memories like a digital scrapbook -- a girl with a red shirt and hair is smiling at posts on her iphone against a blended background of pink, orange and green, dotted with brown stars. A speech bubble extends from the phone, containing old photographs and hearts, representing the memories found in the posts therein.

The Rise of Digital Scrapbooking: How TikTok Makes Nostalgia Trendy

Allegra Walker, University at Albany - SUNY

How has TikTok made a universal feeling we all have become viral? How do we use this platform to commemorate milestones?…

February 19, 2024

abercrombie and fitch models in a line in their clothing

In Light of 2000s Nostalgia, Let’s Not Forget the Bad Parts of Abercrombie & Fitch

Meredith Granmayeh, Chapman University

The name-brand store dominated the aughts. Now, as the decade becomes a source of revived trends, we have the perfect opportunity to reflect on the company's sometimes problematic past.…

May 10, 2022

Two girls showing the contrasting ideals and lifestyles of minimalism and maximalism.

Minimalism Versus Maximalism: A Study in Consumerism

Maggie Habermas, University of Texas at San Antonio

Living in luxury versus ostensibly simple living — the contrasting lifestyles born of a single consumerist ideal.…

April 26, 2022

Reflective of the villain era, a neon light states you are what you listen to.

On TikTok, Music Is Entering Its ‘Villain Era’

Rebecca Trevathan, University of Texas at Austin

In this latest trend, people are embracing villainy and choosing to put themselves first. …

April 22, 2022

Image depicts young girl struggling with mental illness online.

Mental Illness in the Internet Age: A Community Commodified

Maggie Habermas, University of Texas at San Antonio

The battle to be seen online has morphed disorders into trends.…

April 5, 2022

What Fashion, Music, Technology and Lifestyle Trends Will 2021 Bring?

Tanisha Bhat, Boston University

With 2020 behind us, what music, fashion, lifestyle, and technology trends and fads can we can look forward to in 2021?…

January 20, 2021

Dark Academia Is More Than Just an Aesthetic — It’s Building a Community

Haven Worley, University of Rochester

The fashion trend and subculture is rekindling an eagerness to learn after going viral on TikTok, Instagram and YouTube.…

November 12, 2020

Photo of a card from Unsplash that says "Something better is coming" in article about TikTok's manifestation trend

What Is Manifestation? Exploring One of TikTok’s Newest Trends

Madelyn Haasken, Bemidji State University

Users of the app are claiming these techniques can help you achieve anything you'd like. But do they actually work?…

July 22, 2020

The Return of 2000s Aesthetics Is Unsurprising in an Age of Uncertainty

McKenna Uzelac, Columbia University

The era of Britney Spears and Juicy Couture is back, and it's a perfect complement to the social turmoil being experienced by Generation Z.…

June 30, 2020

Why We Should All Shave Our Heads Bald Before Quarantine Ends

Cathleen Luo, Columbia University

Cutting off all your hair can be a statement, a declaration of freedom or a much needed change.…

June 26, 2020

In an article about modern fashion, an illustration of two flappers in the back of an automobile

Does the Circle of Modern Fashion Mean the Roaring ’20s Are Coming Back?

S. T. Perez, Texas A&M University, San Antonio

Style takes its cues from the past — could we possibly see an echo of 1920s for the new '20s?…

February 16, 2020

How Hipsters Saved the World — Before It Was Cool

Kayla Carson, Simon Fraser University

The movement's influence on society can still be seen years after it first took off.…

January 11, 2020

6 Female Celebrities Who Revolutionized the Millennial Fashion Industry

Alyssa Cook, Ball State University

These it-girls have taken over the world of fashion so far in 2017.…

October 6, 2017

These Are the Summer 2017 Fitness Fads You Need To Try

Kelly Keglovits, UT Austin

Now that the sun has come out to play, so should you.…

June 9, 2017

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