YouTube Is Cracking Down on the Infamous ‘Bird Box Challenge’

You know something is really stupid when YouTube has to get involved.
January 29, 2019
6 mins read

With its circulation of strange memes and odd viral trends, internet culture never ceases to amaze, but one of the newest sensations, the “Bird Box Challenge,” has officially crossed the line from dangerous stunt to just plain reckless.

Since the release of the Netflix original movie “Bird Box,” many social media influencers and fans of the movie took note of the blindfolds prominently worn throughout the movie and decided to see what it would be like to actually live everyday life blindfolded, just like the characters in the film.

In “Bird Box,” the main characters must wear blindfolds while navigating through both a forest and a rushing river in order to protect themselves from seeing the seemingly formless force of death that looms in a post-apocalyptic world. If they are to accidentally gaze into this darkness, they would surely die.

Regardless of the dark subject of the movie, the “Bird Box” challenge really only consists of going about normal, daily tasks while wearing a blindfold, which can be both interesting and entertaining within safe parameters. But the internet knows no bounds, and many people have recorded themselves walking around in public spaces, such as malls or even the street, while blindfolded, and the straw that has broken the proverbial camel’s back was the latest stunt by Jake Paul.

Earlier this month, Paul filmed himself driving blindfolded through what appear to be the busy streets of Los Angeles. Some rumors say that the stunt was staged and nobody was, in fact, in any real danger, but whether or not the scene was filmed professionally on a closed track, Paul’s video landed him in some serious hot water.

Of course, as popular as Paul is as a YouTuber and online influencer, millions of people saw this video. Some shook their heads in disbelief at Paul’s dangerous stunt, while others actually found inspiration to go out and attempt the same exact recklessness. In fact, shortly after the video was posted, a 17-year-old Utah resident caused a highway collision while driving with her beanie pulled over her eyes, imitating the blindfold from the “Bird Box Challenge.”

Thankfully, no one was injured in the crash, but since the trend started taking dangerous turns, Netflix actually came out with a warning on their main Twitter account, “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

In the same vein, YouTube, being the main platform on which these “Bird Box” challengers post their content, decided that enough was enough, and dangerous acts in the likes of Paul’s blindfolded driving would not be tolerated. The company promptly removed Paul’s video off of his YouTube channel and released a new statement updating their content policy in light of this dangerous trend:

“We’ve made it clear that our policies prohibiting harmful and dangerous content also extend to pranks with a perceived danger of serious physical injury. We don’t allow pranks that make victims believe they’re in serious physical danger.”

YouTube is not banning prank content entirely. There are plenty of YouTubers who upload prank videos that adhere to the safety guidelines, but I imagine now that all those online pranksters will continue going about their business with an extra layer of caution given the new statement from YouTube.

Paul’s normal prank content is often funny to many viewers, but he undoubtedly crossed the line with his rendition of the “Bird Box Challenge.” But the challenge is not the only thing prompting YouTube to put their foot down on prank video content. Recall that earlier in 2018, eating Tide Pods became a strange and dangerous internet trend. What started out as a satirical meme turned into kids literally attempting to consume the individually packaged laundry detergent, resulting in some calls to the Poison Control Center and even a few cases of hospitalization.

Pranking in general has a natural tendency toward a slippery slope; that has been a fact since before the existence of the internet. However, combining pranks with an element of danger and uploading it to YouTube for all to see certainly escalates that tendency, especially for many impressionable teens and children who are fans of influencers like Paul.

It is somewhat reassuring to know that, despite recurring controversy around their content censorship, especially within the video game community in particular, as well as their growing commercialism, YouTube still sometimes takes the agency to put their foot down when it’s really needed.

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