Calling all film buffs — we are in the presence of developing cinematic history. The internet phenomenon known as Barbenheimer has transformed into what is now being referred to as “Barbenheimer Month.” Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” are the films behind the Barbenheimer craze. This month, Letterboxd users are sure to have the app ready alongside their movie experience. As a genius marketing strategy for two movies that are vastly different, both will be released on the same day.
Earlier this year, this internet phenomenon took social media by storm. Once the news hit that these two major projects would be released simultaneously, the anticipation set in. For many, “Barbie” is a big deal due to its bright pink brand of nostalgia and sparkling cast. Starring Margot Robbie, Ryan Gosling, Issa Rae and more dazzling Hollywood faces – “Barbie” is expected to deliver unforgettable performances. This bright and pink film has already managed to become a staple in the world of cinema due to the gravity of what “Barbie” represents. Not to mention, director Greta Gerwig, known for big films such as “Little Women” and “Lady Bird,” is known for her inspired renditions of films.
“Barbie” has been continually advertised through a variety of brand collaborations. Iconically, the insurance company Progressive made a home insurance commercial featuring Barbie’s Dreamhouse. In fact, “Progressive” mascots Flo and Jamie from the beloved commercial were even spotted at one of the “Barbie” premieres in their usual insurance company attire, but pink! Clothing brands like Forever 21, The Gap and Cotton On have also creatively sold “Barbie” pieces that many have been sure to get their hands on. The food establishments, Burger King, Pinkberry Frozen Yogurt and Cold Stone have also created limited edition special food items that are pink; thus, representing “Barbie.”
In total contrast, “Oppenheimer” falls on the opposite side of the spectrum when it comes to aesthetics. Telling the story of J. Robert Oppenheimer and the atomic bomb, this film presents itself with clear-cut blacks and greys. This picture also features an impressive cast. With Cillian Murphy, Emily Blunt and Robert Downey Jr. portraying this true story, high expectations are in tow. Similar to “Barbie,” director Christopher Nolan is one of the main reasons everyone is excited for the film. Nolan is considered an esteemed director; he’s known for his work on “The Dark Knight” and “Interstellar.”
The anticipation for “Oppenheimer” has been established through the bond of the film’s cast members. Through social media, the stars shared many silly videos showing their camaraderie while working on the movie. In one video, the group is seen dancing and enjoying the company of one another. Although the film’s advertising has been limited to a spectacular trailer and a handful of sit-down interviews, it has nonetheless been extensively discussed by film buffs. “Oppenheimer” is expected to stand alone and perform well at the box office regardless.
So far, the film press has reeled in many potential audience members. Through their stunning red-carpet appearances and riveting sit-down interviews, the respective casts have set a uniquely high precedent for both films. Moviegoers are taking advantage of this unique day in history by watching the features on the same day. This double-feature moment is anticipated to send box office revenue through the roof. Gerwig is estimated to earn the biggest domestic opening as a solo female director in history. At the same time, Nolan has previously expressed his enthusiasm over the two films being released on the same day. The director anticipates that the double release will make for a crowded marketplace of moviegoers; which will inevitably create an exciting atmosphere. At this point, it will be interesting to find out which film grosses more at the box office.
For Barbenheimer month, it’s time to decide whether you’ll be taking part in this important moment in film history. Whether you watch “Barbie” or “Oppenheimer” is up to you, though many may decide to watch both. Mark your calendars and go get your Barbenheimer fill.
