YouTube channels

BookTube is Creating an Unhealthy Environment for Its Creators

BookTube Turns Reading Into an Unhealthy Job for Creators

The community of book lovers has become more focused on consumerism and less about the pure love of literature.…

August 3, 2021

ready to glare in an article about smaller YouTube creators

9 Small YouTube Creators You Might Like Based on Your Favorite Channels

Elizabeth Dewit, University of Pittsburgh

The popular streaming platform offers an endless supply of content. Big creators dominate the conversation, but some underground channels set themselves apart from the rest.…

June 13, 2021

Image of contestants on the YouTube series Sequester

‘Sequester’ Is the Best Reality Competition Show Streaming on YouTube

Alex Luna, University of California, Berkeley

The online social strategy series offers the spirited drama and tactical alliances that reality TV fans crave.…

January 7, 2021

Illustration of Minecraft multiplayer servers

Minecraft Survival Multiplayer Servers Can Be Fun When They’re Not Toxic

Emily Davies, Solent University

Minecraft servers like HermitCraft use YouTube to provide entertaining content for all ages, but it isn’t always fun and games.…

December 10, 2020

Illustration by Diana Egan of an unboxing video on a home screen

We Love Unboxing Videos, But Can We Really Say Why?

Alicia Furlan, University of Pittsburgh

They are incredibly popular, forming their own subsection of YouTube. But what is it about the genre that has attracted so many viewers?…

August 7, 2020

Why Jenna Marbles ‘Quit’ YouTube and What We Should Take From Her Decision

Abigail Campos, University of Texas at San Antonio

The vlogger recently announced her exit from the platform after some past problematic content resurfaced. Is she making up for the harm she did, or is it an overreaction?…

July 5, 2020

Keep on Stirring: The Mukbang Drama Pot Is Getting Hot

Angel Zhu, University of California, Berkeley

Mukbang YouTubers Stephanie Soo and Nikocado Avocado square off. Who knew there would be so much controversy surrounding eating videos posted on the internet?…

January 15, 2020