Michael Slade, University of Texas at San Antonio

With these new techniques, you can use your olfactory senses to help relax, improve your memory, and even make yourself worth remembering.

Mai Senser, Virginia Commonwealth University

Those eye-catching fragrance advertisements may not be quite as effective as they are memorable.

Isabella Savides, University of Pretoria

While the brand is mainly known for its luxe fragrances, many regard their other (similarly priced) items as overpriced and simply not worth buying.

Alyssa Cook, Ball State University

Here are some gifts (of all price ranges) the typical woman in her twenties would love to receive this holiday season.