generation z

reflecting their digital-first lifestyle.

Connecting with the Next Generation of Consumers: How Gen Z Shaped Modern Marketing

Daniel Reed

The world of marketing has undergone a dramatic transformation over time.…

October 20, 2024

Against a static black background, a girl sits on her bed in the dark with the only light being the shining screen of her iphone.

A Growing Depression: Gen Z, u ok?

Natalie VanHecke, University of Texas at Dallas

Examining the Double-Edged Sword of Social Media in Relation to the Rise in Mental Illness Among Generation Z.…

December 18, 2023

A drawing meant to represent loneliness shows a person painted in blue with smaller people standing around by themselves.

Loneliness Is the New Epidemic

Azeezah Ibraheem, Near East University

We're feeling more alone than ever. Social media and COVID-19 may be to blame.…

November 8, 2022

‘Zane and Heath Unfiltered’ Is a Wholesome Podcast for Gen Z Listeners

Sonia Noorbakhsh, UC Berkeley

Young people can laugh along and play games with their favorite influencers thanks to this show.…

November 28, 2021

The Instagram Shutdown led to greater questions about our reliance on technology

The Instagram Shutdown Proved We Are Too Dependent on Technology

Noir Galvin, Arcadia University

What happens when we can't use our favorite social media apps?…

October 23, 2021

To demonstrate the art of niche Spotify playlists, an illustration depicts a hand holding a cellphone displaying a playlist titled "pov: falling in love with your comfort character."

Gen Z Is Embracing the Art of Niche Spotify Playlists

Kelsi Karpinski, Michigan State University

From atmospheric soundscapes to carefully crafted storylines, playlists are becoming a new art form.…

August 9, 2021

Main character syndrome is illustrated by a spotlighted book with blank pages in the place of a movie theater screen, suspended in front of an audience.

Main Character Syndrome and the Beauty of ‘Performance’

Mason Cannon, Columbia University

The popular idea that we are all writing our own stories may seem self-centered, but it can inspire us all to act gracefully.…

July 25, 2021

image of people talking for an article on slang

Slang Helps People Navigate Society by Giving Them a Place to Belong

Drew Goretzka, Michigan State University

Although it's often dismissed as unprofessional and inappropriate language, the fun and sometimes confusing lingo plays an important role in uniting — and dividing.…

April 19, 2021

Illustration by Alicia Paauwe for an article on Polaroid

Polaroid Mania: Why Instant Film Is Now All the Rage

Drew Goretzka, Michigan State University

Whether it be because of nostalgia, a new market or just self-expression, the infamous grainy images have made a huge comeback — letting us know that maybe things don't always have to be picture perfect.…

February 11, 2021

Netflix’s ‘Grand Army’ Has Come To Enlist and Enlighten You

Arianna Taylor, University of Rochester

The series, spotlighting five teenagers at a Brooklyn public high school, is bigger than its individual characters; it’s about an entire generation and the way empathy can change the world.…

November 11, 2020

Vamp Up Your Mundane Routine With a Van Life Lifestyle

Alexa Katherine Will, University of Pittsburgh

In the new millennium, traveling as a part of everyday life has become a reality that millions are subscribing to. How can you make it your reality?…

October 27, 2020

In an article about getting involved with the upcoming election, a thumbs up surrounded by I Voted stickers

How To Get Involved in the 2020 Presidential Election

Nora Markey, Wesleyan University

Through phone banking, social media and more, you can advocate for the issues that matter the most to you.…

September 10, 2020

An illustration of someone using Depop, an app for buying and selling clothes

Why It’s Unethical to Resell Thrifted Items on Depop

Katherine Brand, University of Michigan

Reselling thrifted items for outrages prices is contributing to the gentrification of thrift stores, harming those who rely on cheaper prices.…

August 13, 2020

Cancel Culture and Call Out Culture Are Not the Same

Emma T., UC Berkeley

It's important to hold people with platforms accountable, but there is a critical difference between shutting them down and educating them.…

July 27, 2020

Hunger Games TikTok Reveals Gen Z’s Outlook on the World

Brian Xi, University of California, Berkeley

What seems to be a comical trend on the popular video-sharing platform actually hints at a larger discontent with the status quo.…

July 11, 2020

An illustration of Dylan Brady and Laura Les from the group, 100 gecs

100 Gecs Tests the Limits of Electronic Music and Pop Culture

Nora Markey, Wesleyan University

In a bold statement about the absurdity of the current music industry, this musical duo takes their sound to satirical extremes.…

June 11, 2020

In an article about YouTube series like Millennial Money and My Sweet Digs, person peering into window

YouTube Shows Like ‘Millennial Money’ Let You Peek Into Other Lives

Katherine McLaughlin, The New School

In a world where entertainment used to be about fantasy, these web series simply present the everyday existence of regular people.…

May 29, 2020

Illustration by Francesca Mahaney of a cottage in an article about cottagecore

Cottagecore Is Gen Z’s Way of Coping With a Hectic, Modern World

Kaelani Ramirez, Arizona State University

Instead of yearning for big city life, young people are finding an escape by imagining a more pastoral, idyllic lifestyle.…

May 20, 2020

Illustration by Sarah Yu of a character from Never Have I Ever

‘Never Have I Ever’ Offers a Funny, Diverse Look Into Generation Z

Nanda Illahi, Okayama University

The coming-of-age show deals with cultural identity, grief and teenage romance in a touching and relatable way.…

May 7, 2020

How Animal Crossing Became Beloved by Young Adults Worldwide

Maui Smith, University of Pittsburgh

This childhood series remains important to its older fanbase ahead of the release of a new game.…

March 16, 2020

The Rise of Meme Music: How It Became Generation Z’s Favorite Genre

Nayeli G. Pena, Colorado College

The self-awareness of a new generation is propelling this internet-age style of music into the mainstream.…

February 26, 2020

The Reasons Why We Shouldn’t Want to Remember Kik

Giana Gayles, Stanford University

'U got a Kik? ;)' Cue cringe.…

December 30, 2019

Millennials and Gen Zers Should Watch Tiffany Ferguson’s ‘Internet Analysis’

Kristin Auld, St John’s University

Take a look at online fads and current trends with this up-and-coming YouTuber.…

October 18, 2019

Hustle Culture: The Good, The Bad and The Ugly

Luke Hebert, Baruch College

Working yourself to the bone seems totally normal and healthy, until it’s not. …

August 10, 2019

Written in the Stars: Why Astrology Is More Than a Fad

Kala Horvat, University of Georgia

Easing existential dread, one mystical practice at a time.…

July 12, 2019

The Flourishing Young Artists of the Contemporary Classical Music Scene

Mela Lozano, University of Texas at San Antonio

The centuries-old music style is getting an infusion of young musical prodigies.…

June 28, 2019

Suggestions

Suggestions

generation z