Emma Chamberlain

A woman with brown skin, dark hair and a pink headband stands in front of a grey wall, with A-shaped markings in it. She's smiling into a camera stand from which the silhouette of an iPhone can be seen; the ring of the stand glows yellow, presumably casting light on her as the phone's camera captures her in shot.

Why Content Creators like xoxo, Akouto are Necessary Online

Cerasela Hanseter, University of California, Berkeley

Akouto Von brings a new perspective to YouTube content, offering a sense of vulnerability not often found in newer creators.…

April 10, 2024

Emma Chamberlain Went From YouTuber to Vogue and Jimmy Fallon

Ally Najera, California State University, Northridge

She had a humble start, but in the past five years she has been able to transform her entire career.…

July 22, 2022

An illustration of Emma Chamberlain and a low battery sign.

Emma Chamberlain’s Hiatus From YouTube Illustrates the Reality of Burnout

Asiya Robinson, Rowan University

After years of regularly posting, the content creator reveals the truth about why she hasn’t been as active on the platform.…

March 18, 2022

An illustration of a person scrolling on Instagram

‘Casual Instagram’ Seems More Authentic, but It’s Just as Curated as Before

Ally Xu, Northeastern University

While the new wave of posts from influencers looks a lot different from the carefully posed photos that defined an earlier generation of users, they aren't any less deliberate.…

March 2, 2022

Micarah Tewers Revolutionizes DIY Fashion Tutorials

Arianna Taylor, University of Rochester

Her comedic how-to videos aim to entertain as well as inform, and audiences just can’t decide which one is better — especially when she can make a dress out of adult diapers.…

January 7, 2021

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