Interestingly, Americans with a household income of less than $50,000 make up roughly 27% of regular luxury consumers. Various factors are at play here: increased awareness of luxury brands on social media, a booming resale market, and a renewed desire to spend after years of restrictions. Now, more consumers are indulging in the affluence and sense of accomplishment that luxury items can provide, and what better way to top off a look than with a chic pair of sunglasses that often bear the name of a well-established fashion house?
Sunglasses are ever-evolving accessories, and their luxury counterparts are a way to wear a brand you love that’s subtle but won’t go unnoticed – it’s on your face, after all. In terms of longevity, luxury sunglasses have certainly proved their mettle in terms of leveling up one’s outfit, be it to add a touch of refinement or to create a sharp, modern contrast. The Prada A01S combines classic tortoiseshell frames with a narrow rectangular eye shape and wide temples for a contemporary but elegant appeal. Meanwhile, the Ray-Ban 3025 Aviator Total Black carries the spirit of the 1930s into the 21st century with its timeless and versatile silhouette, born out of necessity but worn to express authenticity.
Each luxury brand operates on a particular playbook of styles, and one look at their sunglass models shows off a distinct signature look and feel that’s unmistakably theirs, even without the logo embedded on the temples. Want to hop on the luxury sunglasses train without looking tacky? Here are a few tips.
Avoid Logomania
Individuals with ultra-high net worth often carry an understated sense of personal style, personifying the mantra, “Money screams, but wealth whispers.” An increased fascination with the sartorial choices of the truly wealthy has resulted in the rise of quiet luxury. In 2023, “quiet luxury” racked up a staggering 614% of additional searches on Google. Sunglasses are the perfect conduit; they won’t scream a brand but can undoubtedly suggest it. When wearing a luxury pair with a conspicuous logo, avoid wearing multiple overt logos in a single outfit so you don’t end up looking like a walking advertisement. Instead, use the sunglasses as a style guide: use their colors, shapes, and materials to influence your choices for the rest of the outfit.
Consider Androgyny
The line between luxury men’s and women’s fashion is increasingly blurring, even in the world of eyeglasses. Choose a pair that not only transcends seasons but also typical gender norms. The New Eyes luxury, limited-edition “1932” sunglasses are designed and handcrafted by NYC artisans, featuring a unisex round shape with subtle beveling. A style-fluid pair like this will go well with various aesthetics, increasing usability while elevating an outfit. When trying on pairs, picture how they would look in both masculine-leaning and feminine-leaning ensembles.
Stick to Your Shape and Style
Previously, we talked about how sunglasses have evolved to be inclusive of society’s needs, perspectives, and personalities. To maximize your investment in a luxury pair, choose frame shapes that fit your face beautifully, lenses that flatter your skin tone, and a weight and size suitable for extended wear. As far as luxury sunglasses can go in terms of style, comfort should be the priority when it comes to this protective and necessary accessory.
