Taylor Swift new album

For an article about Taylor Swift's marketing strategies, a dark image of a blonde woman with a white collar necklace holds her two fingers up like a "gun." In the background, a red figure with a similar pose is seen with red horns and a tail drawn on her.

Taylor Swift: Evil Genius?

Natalie VanHecke, University of Texas at Dallas

Is Taylor Swift a well-intentioned lyrical genius or a mastermind of manipulation?…

October 27, 2023

Does Taylor Swift’s ‘Midnights’ Sabotage Her Current Business Model?

Kylie Clifton, Loyola Marymount University

Fans were expecting another re-recorded album, but Taylor Swift’s announcement of her 10th original studio album switches up the plan.…

September 12, 2022

'Red (Taylor's Version)' for an article about social media marketing.

‘Red (Taylor’s Version)’ Inspired Clever Social Media Marketing Strategies

Esha Shah, New Jersey Institute of Technology

Swift's re-recording of one of her most popular albums has taken the world by storm — and big companies are not excluded.…

December 8, 2021

in article about Red (Taylor's Version), image of Taylor Swift in car

‘Red (Taylor’s Version)’ and Taylor Swift’s Masterful Use of Lyrical Parallels

Esha Shah, New Jersey Institute of Technology

The musician's newest re-released album shows how she has perfected the art of linking all of her music to form a bigger picture.…

November 29, 2021

In article about Red (Taylor's Version), an illustration of Taylor Swift

‘Red’: Taylor’s Version and Taylor’s Time

Rory Conlon, De Anza College

In light of a battle over her master recordings, Swift has re-recorded her fourth album, and she did not disappoint.…

November 26, 2021

The Dynamic Rerelease of Taylor Swift’s ‘All Too Well’

Mai Senser, Virginia Commonwealth University

The singer-songwriter finally released the 10-minute version of her beloved song, which provides a candid look at one of her past relationships.…

November 22, 2021

An illustration of the cover of Swift's new "Fearless (Taylor's Version) album for an article about her music rights. (Illustration by Sonja Vasiljeva, San Jose State University)

‘Fearless (Taylor’s Version),’ Reminiscing, and the Value of Music Rights

Emma Watts, University of Arizona

Swift’s newly rerecorded release is the pinnacle of nostalgia and a powerful symbol for smaller music artists.…

April 20, 2021

An image of Taylor Swift in an article about Evermore

Does the Storytelling on ‘Evermore’ Stack Up To ‘Folklore’?

Emma Watts, University of Arizona

Taylor Swift surprised fans with a second 2020 album, but is this one as good as her previous release?…

December 24, 2020

‘Evermore’ Reflects the Pain of an Isolated 2020, Seeks Hope in 2021

Haven Worley, University of Rochester

The effects of COVID-19 can be heard in the somber themes of Taylor Swift's newest album.…

December 22, 2020

Image via Instagram of Taylor Swift in article about her album folklore

Swifties Are Wondering About the Queer Undertones in ‘Folklore’

Audrey Martin, Boston University

Since the release of Taylor Swift's eighth studio album, some fans have been speculating about possible double meanings in songs like 'betty.'…

August 26, 2020

Photo of Taylor Swift for her new album, Folklore

‘Folklore’ Lets Listeners Enter Taylor Swift’s Mythical Realm of Music

Nora Markey, Wesleyan University

The singer's latest album, an unexpected surprise from isolation, is an ode to storytelling with empathetic lyrics and mystical sounds.…

August 7, 2020

Taylor Swift’s New Album, ‘folklore,’ Is a Testament to Her Artistic Resilience

Luke Gair, Sewanee: The University of the South

Rather than indulge in empty symbolism and stale motives, Swift's eighth album reminds listeners why they fell in love with her work back in the early 2000s.…

August 3, 2020

Taylor Swift Is Reclaiming Her ‘Reputation’ with Her Latest Album

Christina Vazquez, University of Central Florida

Sorry, the old Taylor can’t come to the phone right now. Why? Oh, because she’s taking over the music industry.…

September 14, 2017

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Taylor Swift new album