The Ironic World of Gendered Products Anoushka Panganamamula, The Ohio State University Gender-based marketing poses detrimental consequences for society.… October 10, 2023
How Hard is it to Become a Social Media Influencer? Kane Howard, York College It turns out there is a lot more to it than posing for pictures and copy-and-pasting captions.… December 27, 2022
How Effective Is Advertising Online? Kane Howard, York College After invasive ads became popular, so did ad-blocking services.… December 16, 2022
Journaling Is Actually the Only ‘Self-Care’ You’ll Ever Need Maggie Habermas, University of Texas at San Antonio In a world that’s constantly pressuring you to reinvent yourself, the best thing to do is to stay true to you.… June 6, 2022
‘Red (Taylor’s Version)’ Inspired Clever Social Media Marketing Strategies Esha Shah, New Jersey Institute of Technology Swift's re-recording of one of her most popular albums has taken the world by storm — and big companies are not excluded.… December 8, 2021
A Tentative Defense of Targeted Ads and Data Collection Alicia Furlan, University of Pittsburgh We're used to seeing them on social media and our initial reaction is often disgust. But what happens when we really scrutinize our hesitations?… August 14, 2020
5 Companies That Should Copy Domino’s Pothole PR Stunt Karena Landler, Georgetown University It won't be long till Amazon owns the government anyway.… June 14, 2018
How Coca-Cola Created the Christmas We Know and Love Today Elizabeth Ivanecky, McMaster University Coca-Cola’s Christmas advertisements tell the captivating stories of the wonder and awe the season delivers.… December 19, 2017