ads

Dark

Light

Fast Food Brands’ Ad Campaigns Adapt to Gen Z’s Appetite for Relatable Marketing

With Wendy's as the champion of the movement, many fast-food companies are taking to social media to launch ad campaigns that are more relatable to Gen Z.…

September 16, 2023

The Friendly Allure of Brand Marketing Is Painfully Intentional

Beth Nipper, University of Iowa

To grab the attention of would-be customers, companies often try to give off the air of casual relatability — a pose that, in reality, has been carefully constructed.…

September 22, 2021

In an article about graphic design, the back and front of a smartphone is displayed on a billboard against a blue sky.

The Smartphone and the Evolution of Graphic Design

Beth Nipper, University of Iowa

With mobile devices, anyone can interact with online spaces in novel ways — a fact that web and graphic designers must keep in mind as they work.…

July 29, 2021

The Most Memorable Commercials from Super Bowl LII

Samantha Jorgens, Central Michigan University

Alexa loses her voice, Danny DeVito is an M&M, The Bud Knight, clean water donations, funny celebrities and more appeared on the Super Bowl commercials.…

February 6, 2018

Suggestions

Suggestions

Fast Food Brands’ Ad Campaigns Adapt to Gen Z’s Appetite for Relatable Marketing

The Friendly Allure of Brand Marketing Is Painfully Intentional

The Smartphone and the Evolution of Graphic Design

The Most Memorable Commercials from Super Bowl LII