In a world where manual labor and office jobs are no longer the only career options, becoming a content creator is increasingly fulfilling the dreams of young generations. They look up to stars like Addison Rae, Mr Beast and The Sidemen; there are plenty of excellent role models out there to aspire to.
Inspiration is great, but you need to know how to actually become a content creator if you want a chance at fulfilling your dream. Below are some of the key steps in becoming a successful content creator.
Making Cool Videos
Long gone are the days when printed words were the only way to reach people on a large scale. Today, sharing videos online is a sure way to transmit a meaningful message in a short period of time, en masse. Just about every popular social media platform allows video content, so nailing your skills at video creation is a must. This can involve videography and editing, and while capturing the moment is an important skill, a lot of work can be done in editing. There is a long list of video editing software out there, but Premiere Pro and Vimeo Creator 2 are top picks. Both are easy to use and create good content with, so you can’t go wrong starting out with these two video editing softwares.
Making Epic Music
Social media — specifically TikTok — has transformed the way that music is disseminated to society. Pairing a cool video with some epic music is the magic formula of content creation, so getting to grips with both is always a good idea. If you are unfamiliar with how to make music: fear not — there’s plenty of time to learn, and there are plenty of resources out there to help you master it in no time. Pairing your content with great music can really pay off — if your content is able to market your music successfully, gaining streams can earn you money through royalties, which is a great avenue to explore when monetizing your content creation.
Marketing Your Content
Having great content is a good start: now you need people to see it. Luckily, it has never been easier to access a huge audience to share your work with. The internet, specifically social media, offers an unprecedented opportunity to be seen.
Making use of multiple channels could be invaluable to your success. For example, posting a full video on YouTube and then sharing different snippets of the video across your Twitter, Instagram, Facebook and TikTok channels ensures that you are accessing multiple huge consumer markets — all while reworking the same content! Make sure to tailor the specifics of your content to your expected audience across each platform, though. For example, an audience on Facebook will probably have a higher average age than that of TikTok, which is definitely something to keep in mind.
Being a content creator is a relatively new thing — there’s still so much to learn. Though that might seem scary, look at it like this: everyone is still figuring this whole thing out, meaning you could be the first to figure out a new way to innovate content creation and reach an unprecedented level of success. Good luck!
