photo of career fair in article about getting a good trade fair booth

A Guide to Getting the Right Trade Show Booth

You want to stand out, but you don't want to spend too much.
March 25, 2020
8 mins read

Marketing your products or services is essential for increased sales and brand reputation. There are several strategies you can use to market your products; for example, the digital revolution has made it easier for most businesses to sell their products or services online. Apart from that, there are several mainstream procedures you can use to market your business. Hiring a sales and marketing team that will move around from place to place, educating the public about your products or services, is something you can do. This can be even more effective if you have a bigger team. 

The other thing you should do is attend trade shows. Also known as a trade fair, it is an event that usually brings together businesses or people from a particular industry to exhibit their products or services. They can also explain different things about what they have to offer. You should stay up-to-date with various sources that will keep you in the loop on upcoming trade shows in your area. If you want to have a successful event, however, you should look for a booth and an ideal space to display your products or service. 

ExpoMarketing’s Portable Trade Show Displays are some of the best to use for such events. Attending a trade show is essential in that it helps to raise brand awareness. Those who are not familiar with your products or services will have an idea of them when they attend such events. Explain to them everything they may want to know about your business. Trade shows are also the best forums to forge business relationships. You will meet with other businesspeople and individuals who can help grow your business. Analyzing your competitors is an easy task during such events. You can learn a few things when you visit their stands. This is vital in helping you come up with strategies that will keep you ahead of the game. Attend more trade fairs to keep your business on the right path. 

Renting Versus Buying a Trade Show Booth

A trade show booth acts as the best spot to display your wares, products or services. When it comes to getting them, you have the option to rent or buy. Both options have their advantages and disadvantages. One advantage of renting is that you will always have an easy time whenever you decide to rebrand. Businesses go through the rebranding phase once in a while. Renting a trade show booth makes it easier to adjust. 

Renting also makes it easy to meet the requirements of a particular event. You will always need to match the demands of specific trade show organizers. Other benefits you will enjoy include reduced costs and flexibility. 

Buying a trade show booth isn’t a bad option either for those who don’t plan to change their brand anytime soon. It is also ideal for those who buy larger booths to make sure that it matches the average requirements for most trade shows.

How to Get the Best Trade Show Booth

Here are the things you should consider in order to get the right booth for a trade fair. 


It is the most important factor you have to consider when looking for the right trade show booth. How you intend to use it will guide your choice. One thing you should consider is the available space at the event.

Get to know the amount of space allocated to different businesses to identify what size of booth you will choose. The products you have can also help you calculate the right size of your booth. Common sizes include 10’10’, 10’20’ and 10’30’. Identify the right size to have an easy time during the event. 


The amount you plan to pay for a trade show booth is the other thing that matters. You have the option to buy or rent one, and their costs may vary. The best thing to do is compare rates between different companies. This will help you settle for one that meets your budget. You should also be ready to pay more for a trade show booth that meets the required standards. 


The material used in making a specific trade show booth is the other thing to put in close consideration. Common materials used in making them include plastic and aluminum. You should look for one that will serve you for an extended period. This is an essential consideration for those who plan to buy this type of booth. 

Graphic Design Services

It is best you look for a trade show booth vendor who does graphic design services. This is essential for the branding or rebranding of the booth you intend to buy. You can also have it done at a lower fee if you are using your vendor. Remember to compare the rates for such a service when looking at trade show booth vendors. 

Installation Ease

The mode of installation of the trade show booth you plan to buy or rent is essential. Trade show booths can be assembled or disassembled because they are designed for use in different areas. You should look for one that will give you a comfortable time during the whole installation process. It should be fast and simple. 

Seller Reputation

The reputation of the company you are buying or renting a trade show booth matters. Look for one with a variety of show booths in their store. The amount of time they have been renting or selling these booths also matters. One that has been around for a long time is the best. A good trade show booth company should have the required knowledge to guide you on the right type to purchase for specific events. Look for highly reputable companies that will help you choose the right booth to guarantee you a comfortable time during a trade fair. 

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