Wendy's

Fast Food Brands’ Ad Campaigns Adapt to Gen Z’s Appetite for Relatable Marketing

With Wendy's as the champion of the movement, many fast-food companies are taking to social media to launch ad campaigns that are more relatable to Gen Z.…

September 16, 2023

The Friendly Allure of Brand Marketing Is Painfully Intentional

Beth Nipper, University of Iowa

To grab the attention of would-be customers, companies often try to give off the air of casual relatability — a pose that, in reality, has been carefully constructed.…

September 22, 2021

The Brave New World of Marketing Through Memes

Eric McInnis, Arcadia University

Companies are trying more than ever to connect with consumers through the language of internet culture. But it's not easy.…

May 19, 2017

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Fast Food Brands’ Ad Campaigns Adapt to Gen Z’s Appetite for Relatable Marketing

The Friendly Allure of Brand Marketing Is Painfully Intentional

The Brave New World of Marketing Through Memes