‘Pepsi, Where’s My Jet?:’ The PepsiCo Predicament Paul Hoskin, Weber State University This commercial mistake nearly cost the soda giant a military aircraft.… February 13, 2023
The Brave New World of Marketing Through Memes Eric McInnis, Arcadia University Companies are trying more than ever to connect with consumers through the language of internet culture. But it's not easy.… May 19, 2017