commercials

Earworm Alert: A List of the Most Annoying Jingles and Why They Work

Christine Bardos, Santa Clara University

It turns out that the aggravating tunes you can’t get out of your head may actually serve a purpose besides driving you mad. …

January 21, 2024

An image of a hand holding a remote control, which is pointed at a television.

The Power of Music in Advertising Shouldn’t Be Underestimated

Julia Concepcion, Virginia Commonwealth University

It can determine which ads resonate with viewers the most.…

August 18, 2023

The Most Memorable Commercials from Super Bowl LII

Samantha Jorgens, Central Michigan University

Alexa loses her voice, Danny DeVito is an M&M, The Bud Knight, clean water donations, funny celebrities and more appeared on the Super Bowl commercials.…

February 6, 2018

The 5 Best and 5 Worst Super Bowl LI Commercials

Eric McInnis, Arcadia University

From beers to trailers, it’s time to look at all of the funny, weird and obnoxious commercials that came out this year.…

February 10, 2017