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Illustration of mini brands in a pair of hands

The Zuru Mini Brand Craze Offers Fun-Sized Surprises

Joy Young, Chapman University

They are essentially miniature versions of products you can buy at the supermarket. So why are they so popular?…

February 7, 2022

Squishmallows Are Still the Latest Fad, but Their Popularity Might Have Staying Power

Noir Galvin, Arcadia University

The lovable plush toys are all the rage this year. Why?…

December 26, 2021

Mugs: How These Cups Took Over Everyone’s Shelves

Kate Carter, Middle Tennessee State University

Whether you've received them as gifts or picked them up as souvenirs, you have probably created a large collection of these household items without even realizing it.…

May 23, 2020

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The Zuru Mini Brand Craze Offers Fun-Sized Surprises

Squishmallows Are Still the Latest Fad, but Their Popularity Might Have Staying Power

Mugs: How These Cups Took Over Everyone’s Shelves