Niall Calvert, Wesleyan University

The tarnished retail empire is diving headfirst into the world of cryptocurrency and may not be able to come up for air.

Beth Nipper, University of Iowa

To grab the attention of would-be customers, companies often try to give off the air of casual relatability — a pose that, in reality, has been carefully constructed.

Abby Webb, Rice University

The proliferation of quirky company Twitter accounts just goes to show that nothing is sacred when it comes to commercialism and advertising.