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To grab the attention of would-be customers, companies often try to give off the air of casual relatability — a pose that, in reality, has been carefully constructed.

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To grab the attention of would-be customers, companies often try to give off the air of casual relatability — a pose that, in reality, has been carefully constructed.

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The proliferation of quirky company Twitter accounts just goes to show that nothing is sacred when it comes to commercialism and advertising.

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The proliferation of quirky company Twitter accounts just goes to show that nothing is sacred when it comes to commercialism and advertising.