Brand Twitter

Fast Food Brands’ Ad Campaigns Adapt to Gen Z’s Appetite for Relatable Marketing

With Wendy's as the champion of the movement, many fast-food companies are taking to social media to launch ad campaigns that are more relatable to Gen Z.…

September 16, 2023

Brand Twitter and Its Million-Making Self-Mockery

Connor Lindsay, Queens University of Charlotte

Today, self-deprecation is just another route to business success.…

August 17, 2023

RadioShack Is Selling Crypto and Nobody Knows Why

Niall Calvert, Wesleyan University

The tarnished retail empire is diving headfirst into the world of cryptocurrency and may not be able to come up for air.…

July 24, 2022

The Friendly Allure of Brand Marketing Is Painfully Intentional

Beth Nipper, University of Iowa

To grab the attention of would-be customers, companies often try to give off the air of casual relatability — a pose that, in reality, has been carefully constructed.…

September 22, 2021

The Graveyard of Memes, Brand Twitter Is a Plague Upon the Site

Abby Webb, Rice University

The proliferation of quirky company Twitter accounts just goes to show that nothing is sacred when it comes to commercialism and advertising.…

December 12, 2019

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