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Bookstagram and BookTok have flooded brick-and-mortar bookshops with a new wave of literature lovers.

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Bookstagram and BookTok have flooded brick-and-mortar bookshops with a new wave of literature lovers.

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The latest trend within Instagram’s literary community has only increased in popularity, but it may risk alienating readers through its promotion of consumerism.

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The latest trend within Instagram’s literary community has only increased in popularity, but it may risk alienating readers through its promotion of consumerism.