Ally Xu, Northeastern University
While many of her fans thought she had left social media for good, they were delighted when the beauty YouTuber returned to the platform in 2019.
Ariana Quijano, Georgia State University
Social media is in an uproar after uncovering allegations that the beauty YouTuber sent sexually suggestive messages to minors.
Arianna Taylor, University of Rochester
Her comedic how-to videos aim to entertain as well as inform, and audiences just can’t decide which one is better — especially when she can make a dress out of adult diapers.
Lauren Buchko, Michigan State University
With her dry humor, her experimental videos and her willingness to talk about sensitive topics, it’s no wonder she has millions upon millions of viewers.
The popular YouTuber is estimated to be worth millions, so why does he keep acting like he’s so poor?
Alyssa Alexander, SUNY Buffalo State
You won’t see too many black creators advertised on the video-sharing site, so here’s something to help get you started.
Bryan Lance, Liberty University
So long, Academy Awards. Say hello to the internet’s award show.
Megan Thompson, Montclair State University
After the Conspiracy palette sold out, many fans of Dawson now seem to be turning to Star for further inspiration.
Vaishnavi Kalyana, College of DuPage
The story of the Shane Dawson and Jeffree Star collab gives a behind-the-scenes look at the beauty industry … as well as two people becoming fast friends.
From his documentary series to his new makeup line, we’re seeing a new, more confident Shane.
Kristin Auld, St John’s University
Living your extra life? This YouTuber knows a thing or two about that.
The confirmation of the YouTuber’s makeup palette have fans waiting in anticipation.
Madalyn Watson, Baylor University
Listen to the fashion (and life) advice from an effortlessly relatable and honest “picnic b—h.”
Ashley Peterson, Geneva College
The YouTuber just launched her new nail polish brand. Will she get a seat at the table with the other royalty of beauty YouTube?
Sometimes smaller is better.
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