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Bookstagram and BookTok have flooded brick-and-mortar bookshops with a new wave of literature lovers.

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Bookstagram and BookTok have flooded brick-and-mortar bookshops with a new wave of literature lovers.

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Thanks to the prevalence of TikTok in artistic spaces, up-and-coming authors have begun to use the platform to promote their books.

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Thanks to the prevalence of TikTok in artistic spaces, up-and-coming authors have begun to use the platform to promote their books.