The Ironic World of Gendered Products Anoushka Panganamamula, The Ohio State University Gender-based marketing poses detrimental consequences for society.… October 10, 2023
Movie Posters: An Underrated Art Form Paul Hoskin, Weber State University These illustrations deserve to be appreciated for their artistic merit.… February 23, 2023
‘Pepsi, Where’s My Jet?:’ The PepsiCo Predicament Paul Hoskin, Weber State University This commercial mistake nearly cost the soda giant a military aircraft.… February 13, 2023
How Effective Is Advertising Online? Kane Howard, York College After invasive ads became popular, so did ad-blocking services.… December 16, 2022
The Tactics Companies Use To Get You To Spend More at Christmas Tiffany Singh, University of Central Florida Retailers utilize decorations, music and discount promotions to boost customers' Yuletide feelings while also getting them to buy plenty of gifts.… December 16, 2021
‘Red (Taylor’s Version)’ Inspired Clever Social Media Marketing Strategies Esha Shah, New Jersey Institute of Technology Swift's re-recording of one of her most popular albums has taken the world by storm — and big companies are not excluded.… December 8, 2021
A Tentative Defense of Targeted Ads and Data Collection Alicia Furlan, University of Pittsburgh We're used to seeing them on social media and our initial reaction is often disgust. But what happens when we really scrutinize our hesitations?… August 14, 2020
Beware: Supplements and Detox Teas Might Be Hurting You Mirella Gonzales, Texas Tech University These products aren't as harmless as influencers make them seem.… February 25, 2020
The Graveyard of Memes, Brand Twitter Is a Plague Upon the Site Abby Webb, Rice University The proliferation of quirky company Twitter accounts just goes to show that nothing is sacred when it comes to commercialism and advertising.… December 12, 2019
Did London Really ‘Reel’? Christina Vazquez, University of Central Florida Research shows that English critics were right to condemn the 'NYT' headline—suggestive words heavily influence the thoughts of readers.… June 19, 2017